Ashan Ginige
Senior Product & UX Designer
About
Highly accomplished Senior Product and UX Designer with over 5 years of experience in B2C, B2B, and SaaS solutions. Proven ability to lead end-to-end product design, drive significant user experience enhancements, and deliver measurable business impact through strategic design systems and innovative feature development. Adept at leveraging user-centric methodologies and cross-functional collaboration to achieve substantial improvements in user adoption, conversion rates, and operational efficiency across diverse industries.
Work
Amplifyn
|Senior UX Designer
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Summary
Currently leading the comprehensive UX redesign of a B2B SaaS web-based platform for a prominent Australian logistics provider, focusing on enhancing critical user flows and establishing robust design standards.
Highlights
Spearheaded the complete UX overhaul of a B2B SaaS web-based platform, significantly enhancing over 40 critical user flows for one of Australia's leading logistics providers (Transvirtual).
Designed and meticulously maintained a comprehensive design system comprising over 3,500 reusable components, ensuring consistency and efficiency across 7 distinct product modules.
Calcey Technology
|Senior UX Designer
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Summary
Directed the end-to-end design strategy and execution for the entire product line of a leading Swedish restaurant technology provider, driving significant improvements in user adoption and conversion.
Highlights
Designed an intuitive B2B tablet-based Kitchen Display System, achieving a rapid 28% adoption rate among the existing customer base within just 2 weeks.
Re-designed a B2C web-based online food ordering platform, significantly improving UX and enabling white-label support, which resulted in a 51% increase in customer conversion.
Developed and integrated over 35 new features while enhancing the UX of 5 diverse existing systems, including Admin & Finance, Online Order (web & mobile), and Kiosk platforms.
Co-contributed to elevating the overall user experience for Nelly.com, a prominent Swedish fashion e-commerce platform, through collaborative design initiatives.
CodeGen International
|Senior UX Designer
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Summary
Contributed to the development of key B2B web and mobile applications for a global travel technology company, focusing on enhancing booking experiences and operational efficiency.
Highlights
Designed a B2B web-based travel booking agent platform for Flight Centre (Australia), significantly enhancing the holiday pitching experience and achieving a 34% surge in booking conversions by replacing 6 legacy systems.
Developed a dedicated travel itinerary planner mobile application as a flagship product solution, which consistently achieved a high task success rate for users.
Skills
UX Design Principles
User-centric design, Design thinking practices, User research activities, User flow design, Interaction design, End-to-End Product Design, Wireframing, UI/Visual design, Prototyping, Usability testing, Accessibility practices.
Design Systems
Building design systems, Scaling design systems, Component libraries.
Cross-platform Design
iOS, Android, Web design.
Collaboration & Communication
Cross-functional teams, Agile methodologies, Scrum, Lean practices, Cross-team workshops.
Design Tools
Figma, Adobe CC, Play, Maze, UserTesting.